These "sponsored news" will be displayed in the middle of the articles and pictures of your friends. They will highlight the particular pages and brand messages "loved" by your friends.
In early 2012, advertisements occasionally appear in your Facebook news feed between photos and the articles of your friends, Wednesday reported a number of U.S. websites, which have received confirmation of this information to the social network.
The ads will be presented on the site as "sponsored news." This new promotional format, which first appeared in early 2011 on the social network was first deployed in the right column, along with other ads. It then spread this fall in the "telex", which lists all the recent actions of his friends.
The "News sponsored" differ from traditional advertisements, since they are members of Facebook as ambassadors of the brands they loved. Thus, advertisers can report to the members of one of their Facebook friends liked a page, has a store or location-based shared link to a website. Advertisers can also capture messages in the flow of their own fans, that they are not found buried among other news.
A click through rate higher than other adsEven before his arrival in the heart of Facebook, this new form of social advertising was particularly effective. According to a study conducted in May, "sponsored news" had a click through rate nearly 50% higher than traditional advertising. Advertisements for the glacier Ben & Jerry's will be among the first wave of ads in news feeds.
The price of the property has not yet been set. The news feed is an area coveted by advertisers. Facebook was already deployed on advertising between 2006 and 2008, in previous experiments in social advertising. He still had to retreat in the face of the frond of its members, who felt too intrusive Beacon program.
Facebook has taken more precautions this time. "You will never see a message to a page that you are not a fan or from people you do not friend," was careful to point a spokesman for the company. A single message, an advertisement which will be discreetly mentioned, displayed every day and can be removed piecemeal.
The extension of the "social news" marks a new attempt in Facebook advertising. The turnover of the social network could reach 4.27 billion dollars this year and $ 6.9 billion in 2012, according to projections from research firm eMarketer. About 90% of these revenues come from advertising.