The "Journal" is at the heart of the new strategy of social network content.
Mark Zuckerberg had noisily announced on September 22. The profile page shows the social network would experience a major overhaul. But since then, 800 million registered users of Facebook were still waiting to see them appear new profile called "Timeline" on the social network.
They should not get impatient longer. Facebook announced Thursday afternoon the gradual deployment of Timeline ("Journal" in VF), France and the world. The 25 million active members that the service account in the Hexagon and should appear soon improved geometry on which Facebook has worked for a year.
Those who are on the cover page of the "Journal" will be the first to see the profile change appearance, said Facebook. They are in addition to nearly a million members who had access to "Newspaper" as developers.
This recasting of the profile page is the heart of the new strategy unveiled by the content social network in September. Indeed, the "new" Facebook will display a range of activities that people perform off-site - like listening to a song on Spotify, an article on Yahoo! News or watch a video on Dailymotion - time real social network. This allows their Facebook contacts to discover new content.
Now each of these applications of content can be displayed in a "box" dedicated to the "Journal of the user." The profile will no longer be a safety data sheet activities and tastes of the user, but a concentrate of its digital life, past and present. "This new profile is a genuine expression, more visual, more personalized, says Facebook. In fact, it is more like a biography or a blog and each user is master of its contents - it can add, modify and / or delete each publication. "The members of Facebook have a period of one weeks before the publication of "Journal", if they wish to remove old messages and old photos.
New usersFor publishers of these applications, their presence in the "Journal" of a user should support consumption already multiplied content. Before the activation of Timeline, the new version of Facebook has indeed increased significantly the results of its partners. The social network has announced the end of November that Dailymotion has recruited 5% of new users per month, with new features of Facebook. Yahoo! News service, which begins this week to deploy its range in Europe, has seen traffic from Facebook in the United States jump by 600% through sharing real-time social network. Musically, the French claimed Deezer 10,000 new users per day, thanks to Facebook. Spotify finally claims to have recruited 4 million new users in the two months following the launch of the new Facebook.